We want you to create experiences through your everyday actions. To experience new sensations through technology, design and simplicity. We want you to feel the same way we do when we create our products. We can’t imagine any other way of doing things.

We make innovation the norm, and make the standard into something beautiful; we simplify the most advanced technology so that no effort is required for you to work it. All of this to light up your emotions.

Simon was born 100 years ago out of one family's passion. Today, as we expand, this passion has become the driver for our growth. Everything we do radiates feeling; it's what we are. 
Because we work with feeling, we can do great things.