100 Minutes with Ken Segall

Ken Segall, former creative director at Apple and co-author of the brand’s ‘Think Different’ campaign, gave a great talk on innovation and creativity in business, focusing on the importance of design simplicity. Segall’s talk took place as part of Simon’s centenary celebration, during the “100 minutes with” sessions. Segall, author of several books about his business experience, will offer a perfect insight into how Apple was able to reinvent itself and become a world leader. The event was held on 5 October 2016 at the Conde Duque Cultural Centre in Madrid.

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